

Strategic Marketing students must choose a concentration within their plans of study to graduate from this program. In this professional field, students learn a systematic approach to the discovery and satisfaction of consumer wants as the basis for successful achievement of sales objectives. Students in this area develop the ability to comprehend, master, and implement effective methods in the marketing field of the 21st century world.
Course Description
4
Academic Writing
4
Elective in English
8
Electives in Mathematics
6
Electives in Social Sciences
3
Elective in Social Science (Politics)
3
Creative Thinking Lab
6
Elective in History
6
Electives in Natural Sciences
4
Information Literacy (MO, PS)
3
Philosophy
3
Leadership
4
Microeconomics
4
Macroeconomics
4
Statistics
3
Research Methods
3
Quantitative Analysis
4
Financial Accounting
4
Managerial Accounting
3
Business Apps & Software
3
Professional Ethics
3
Management Information Systems
3
International Business
3
Organizational Behavior
3
Entrepreneurial Projects
4
Budgeting and Marketing your Project
3
Business Law
3
Strategic Planning
4
Introduction to Business
4
Principles of Marketing
3
Market Research
3
Marketing Communications
3
International Marketing
4
Field Work
3
Major Elective
18
Branding and Communications
18
Integrated Marketing